From Generic to Genius: Elevating Engagement with Personalized Newsletters

The idea that everyone receives the same content in their inbox has now become antiquated and can hinder engagement with media and newsletters.

Yet, many readers still receive the same newsletters. It’s time to personalize news? Advances in ML and AI have made personalization possible at scale for publishers. Through exclusive research and real-life case studies, understand how newsrooms have personalized and customized newsletters so audiences can receive the news that really matter to them without compromising on editorial quality and integrity.

This session is designed for:

• Audience development professionals looking to understand how they can boost email performance
  


• Editors, content professionals and marketing teams looking to understand how to deliver the best content for each audience segment
  


• Newsletter technologists and product owners looking to simplify, scale and personalize newsletters