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Revenue + Sustainability

Conserving Local News: Revive a Legacy Brand, or Start Something New

Friday, September 20, 2024
10:30 AM – 11:30 AM EDT
Location: Embassy AB (LL2 Tower)
Building on a robust industry debate over when and how to revive and modernize legacy local news brands, this timely and essential fireside chat will explore how to assess health and sustainability in the news business and provide pathways forward for leaders and funders to understand and meet their communities’ current and future local news needs.

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Navigation tip: The Embassy Rooms are in the International Tower and can be accessed through the Hyatt Lobby Level International Tower or from LL3.

  • From the Lobby Level: When you are facing the hotel registration desks, walk towards the right, past the gift/convenience store until you see the elevators on your right. The escalators will be past the elevators. You will go down two levels.

  • From LL3: Walk to the right side of this level (if facing away from the elevators/escalators and towards the central foyer area). You will go around the corner past the Canva Studio in Piedmont all the way down until you see the escalators and elevators. Go up one level.

  • You cannot access the International Tower if you are on LL1 or LL2.