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At Trusting News, we inspire and empower journalists to evolve their practices in order to actively earn trust. We equip journalists to listen and engage with humility and to explain their integrity through day-to-day transparency. We use research-backed, newsroom-tested strategies to support journalists in building a better relationship with the people they aim to serve. We work in a continual cycle of research, learning and sharing to make sure the work evolves.
We believe:
* Communities need access to news that reflects their diverse lives and values, and is responsive to their priorities and feedback.
* Listening and humility should be central to how journalists operate.
* It’s up to journalists to invest in telling the story of what makes their own work valuable and trustworthy.